Customer support for nudge strategies to promote fruit and vegetable intake in a university food service.

ABSTRACT:

Background

Diverse nudges, also known as choice architectural techniques, have been found to increase fruit and vegetable (FV) selection in both lab and field studies. Such strategies are unlikely to be adopted in mass eating settings without clear evidence of customer support; confirmation in specific contexts is needed. Inspired by the Taxonomy of Choice Architecture, we assessed support for eight types of nudging to increase the choice of FV-rich foods in a university food service. We also explored whether and to what extent nudge support was associated with perceived effectiveness and intrusiveness.

Methods

An online survey was conducted with students who used on-campus cafeterias. Multiple recruitment methods were used. Participants were given 20 specific scenarios for

SUBMITTER: Yi S 

PROVIDER: S-EPMC8994925 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature