They push their products through me: health professionals' perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa - a qualitative study.

ABSTRACT:

Objective

To understand the views of public and private sector health professionals on commercial milk formula, to describe their exposure to companies that market commercial milk formula within their workplaces and to describe their awareness of South African (SA) regulations.

Design

A qualitative study consisting of semistructured interviews.

Setting

The study was conducted in Cape Town and Johannesburg, SA.

Participants

Forty health professionals who had regular contact with pregnant or postnatal women were interviewed between February 2020 and February 2021.

Results

Analysis of the interviews revealed six themes. Health professionals in the private sector reported frequent contact with industry representatives with over two-thirds reporting exposure

SUBMITTER: Doherty T 

PROVIDER: S-EPMC9006797 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature