Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
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ABSTRACT:
SUBMITTER: Rayala HT
PROVIDER: S-EPMC9010929 | biostudies-literature | 2022 May
REPOSITORIES: biostudies-literature
Publications
Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
Rayala Hannah-Therese HT Rebolledo Natalia N Hall Marissa G MG Taillie Lindsey Smith LS
American journal of public health 20220324 5
Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the United States is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused messages from the Meatless Monday campaign, we conducted an online randomized experiment among US adults aged 18 years or older (n = 1244). Compared with control messages, health-focused and environment-focused Meatless Monday messages led to ...[more]
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