Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups.

ABSTRACT:

Objectives

To understand Canadian's attitudes and current behaviours towards COVID-19 public health measures (PHM), vaccination and current public health messaging, to provide recommendations for a public health intervention.

Design

Ten focus groups were conducted with 2-7 participants/group in December 2020. Focus groups were transcribed verbatim and analysed using content and inductive thematic analysis. The capability opportunity motivation behaviour Model was used as our conceptual framework.

Setting

Focus groups were conducted virtually across Canada.

Participants

Participants were recruited from a pool of individuals who previously completed a Canada-wide survey conducted by our research team.

Main outcome measure

Key barriers and facilitators towa

SUBMITTER: Fullerton MM 

PROVIDER: S-EPMC9013785 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature