Consumer Preference for Nutritionally Fortified Eggs and Impact of Health Benefit Information.

ABSTRACT: The potential contribution of nutritionally fortified foods to the improvement of public health has been recognized internationally; however, the extent of people's preferences for functional foods and the influence of information intervention on consumers' acceptance and selection of nutritious foods have not been comprehensively studied in China. The main purposes of this study are to assess Chinese consumers' perceptions towards nutritionally fortified eggs and to explore the ways in which information about the health benefits and the international market status quo of functional eggs impacts Chinese consumers' preferences and their willingness to pay (WTP) for nutritional fortification. Discrete choice experiments were used to elicit the preferences of 740 egg consumers from four citie

SUBMITTER: Tian Y 

PROVIDER: S-EPMC9025974 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature