Vaccinating to Protect Others: The Role of Self-Persuasion and Empathy among Young Adults.

ABSTRACT: Direct persuasion is usually less effective than self-persuasion. As research shows that most young adults are unafraid of COVID-19, this study aimed to investigate the effectiveness of self-persuasion targeted at protecting the health of others to encourage young adults to be vaccinated against COVID-19 and examined the link between empathy and vaccination intention. We conducted two studies: Study 1 (n = 352) compared the effectiveness of self-persuasion targeted at others' health versus personal health and direct persuasion in encouraging COVID-19 vaccination intention; Study 2 (n = 375) investigated the applicability of self-persuasion through a poster framed as an open-ended question. The theory of planned behavior-based tools were used in both studies, and structural eq

SUBMITTER: Drazkowski D 

PROVIDER: S-EPMC9029351 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature