Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics.

ABSTRACT:

Background

Parents frequently seek parental advice online and on social media; thus, these channels should be better utilized in child health interventions. The Parents in Child Nutrition Informing Community (PICNIC) program aims to facilitate peer-to-peer sharing of evidence-based child feeding information and support parents within their social networks. The present study aimed to explore web and social media analytics to evaluate reach and user engagement with the PICNIC online components.

Methods

Online user activity data from the PICNIC Facebook closed group and public Page were collected through Facebook Insights, and program-specific website traffic data through Google Analytics. Analytics data from Nov-2019 to April-2021 was evaluated through visualisation and summar

SUBMITTER: Henstrom M 

PROVIDER: S-EPMC9041288 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature