Food promoted on an online food delivery platform in a Brazilian metropolis during the COVID-19 pandemic: a longitudinal analysis.

ABSTRACT:

Objective

To analyse food advertised on an online food delivery (OFD) platform during 16 weeks of the COVID-19 pandemic in Brazil.

Design

Longitudinal study. We randomly selected foods advertised on the OFD app's home page, classifying the food items into water; natural juices and smoothies; vegetables; fruits; traditional meals and pasta; ultra-processed beverages; ice cream and candies, and salty packaged snacks; sandwiches; savoury snacks; and pizza. We also registered the marketing strategies used to promote the food items, such as photos, discounts, 'combo deals', and messages on healthiness, value for the money, tastiness, and pleasure.

Setting

Belo Horizonte, Minas Gerais, Brazil.

Participants

1,593 food items.

Results

In general, the OFD platform

SUBMITTER: Horta PM 

PROVIDER: S-EPMC9043632 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature