The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study.

ABSTRACT:

Background

Evidence suggests that smartphone apps can be effective in the self-management of weight. Given the low cost, broad reach, and apparent effectiveness of weight loss apps, governments may seek to encourage their uptake as a tool to reduce excess weight in the population. Mass media campaigns are 1 mechanism for promoting app use. However, the cost and potential cost-effectiveness are important considerations.

Objective

The aim of our study was to use modeling to assess the health impacts, health system costs, cost-effectiveness, and health equity of a mass media campaign to promote high-quality smartphone apps for weight loss in New Zealand.

Methods

We used an established proportional multistate life table model that simulates the 2011 New Zealand adult popu

SUBMITTER: Jones AC 

PROVIDER: S-EPMC9066337 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature