Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps.

ABSTRACT: This article presents data for the estimation of a theory-driven dynamic and contingent model of customer engagement in the context of retail mobile apps. The data were collected from 558 participants who have installed at least one retail mobile app for a minimum of six months and have made relatively frequent purchases using the app. Customer-related data include participants' interactivity and vividness cognitions, spatial presence experience, and engagement behaviors (i.e., customer purchases, referrals, influences, and feedbacks/suggestions) toward retail mobile apps. The data additionally include individuals' tendency/motivation-related variables, such as need for cognition and domain-specific interest, which modulate customers' cognitions as well as affective evaluations that are th

SUBMITTER: Le ANH 

PROVIDER: S-EPMC9092891 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature