Ontology highlight
ABSTRACT:
SUBMITTER: Liu R
PROVIDER: S-EPMC9095496 | biostudies-literature | 2022
REPOSITORIES: biostudies-literature
Liu Ruifeng R Liang Fei F Heng Yan Y Gao Zhifeng Z Snell Heather Arielle HA Rae Allan A Ma Hengyun H
Frontiers in psychology 20220427
This study uses a discrete choice experiment to examine consumers' preferences for Fuji apple product attributes and willingness to pay (WTP) estimates for consumers in six cities in China. We estimated the preference heterogeneity by linking the stated preference choice data with consumers' past experience and socioeconomic characteristics in the latent class model. The empirical results show that, first, the past experience variables are crucial in explaining consumer preferences and WTP. Seco ...[more]