The Dark Side of Social Media: Content Effects on the Relationship Between Materialism and Consumption Behaviors.

ABSTRACT: This study contributes to the emerging literature on the negative effects over consumption that social media users may develop as a consequence of being engaged on social media platforms. The authors tested materialism's direct and indirect impacts on compulsive, conspicuous, and impulsive buying, adding two novel mediators: attitudes toward social media content (SCM) and social media intensity (SMI). The study uses a convenience sample of 400 Thai social media users analyzed using structural equation modeling. The results confirmed the well-established positive relationships between materialism and each of the three-negative consumption behaviors also in the social media domain. A novel finding showed the important role played by SMI which was found to be a strong predictor of each of the

SUBMITTER: Pellegrino A 

PROVIDER: S-EPMC9096894 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature