Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App.

ABSTRACT: Participant engagement is an important consideration in mHealth interventions and there are no standardised measurements available to guide researchers. This paper describes the engagement index customised for the Milk Man app, a mobile app designed to engage fathers with breastfeeding and parenting information. Participants were recruited from maternity hospitals in Perth, Western Australia. An engagement index with scores ranging from 0 to 100 was calculated. Kaplan Meier survival analysis was used to determine difference in duration of exclusive breastfeeding, and Pearson's chi square analysis was conducted to investigate the association of engagement level with demographic characteristics and exclusive breastfeeding at 6 weeks. While overall, partners of participants who installed Milk

SUBMITTER: White BK 

PROVIDER: S-EPMC9102982 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature