Optimistic Environmental Messaging Increases State Optimism and in vivo Pro-environmental Behavior.

ABSTRACT: Despite recent empirical interest, the links between optimism and pessimism with pro-environmental behavior (PEB) remain equivocal. This research is characterized by a reliance on cross-sectional data, a focus on trait-level at the neglect of state-level optimism-pessimism, and assessments of retrospective self-reported ecological behavior that are subject to response bias. To attend to these gaps, 140 North American adults (M _age = 34; SD = 11.60; 44% female) were experimentally primed with bogus optimistic or pessimistic environmental news articles, and then asked to report their levels of state optimism-pessimism, intentions to purchase green products, in vivo PEB (donating to WWF and providing contact information to join an environmental organization), a

SUBMITTER: MacKinnon M 

PROVIDER: S-EPMC9103192 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature