Identifying credible attribution sources for cigarette health warning labels in China: results from a cross-sectional survey of Chinese adults.

ABSTRACT:

Objective

The Framework Convention on Tobacco Control recommends health warning labels (HWLs) include an attribution source. Little is known regarding the perceived credibility and effectiveness of different message sources. This study examined perceptions of four HWL attribution sources among adults in China - the world's largest consumer of cigarettes.

Design

Cross-sectional experimental survey design.

Participants

Data were collected in 2017 from a convenience sample of 1999 adults across four cities in China; 80% of the sample were current smokers.

Main outcome measures

Participants viewed four versions of the same HWL, each with a different attribution source: the China Center for Disease Control (ref. group); the regulatory arm of China's domestic tobacco

SUBMITTER: Czaplicki L 

PROVIDER: S-EPMC9109087 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature