Is Covid‐19 changing sustainable consumer behavior? A survey of Italian consumers

ABSTRACT: Abstract Since the beginning of 2020, the world has been hit by the SARS‐CoV‐2 virus that causes Covid‐19. To hamper its spread, policymakers of many countries have put in place strong countermeasures, including lockdowns, that have led to significant changes in people's lifestyles and daily routines. This article aims at assessing the changes caused by Covid‐19 in sustainable consumer behavior under multiple perspectives, contributing to advance knowledge at the intersection between consumer dynamics and sustainable consumer behavior literature. A survey was conducted on 1.535 Italian consumers between December 2020 and February 2021. Respondents were asked to assess the extent to which their consumption behavior—purchase frequency, willingness to pay a premium price, sense of moral duty

SUBMITTER: Dangelico R 

PROVIDER: S-EPMC9111117 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature