COVID‐19 and credit unions: CSR approaches to navigating the pandemic

ABSTRACT: Abstract The financial sector plays a fundamental role in Canadian society; credit unions, in particular, cater to a specific group of stakeholders not commonly served by traditional financial institutions. This research investigates the social responsiveness (CSR2) approaches implemented by credit unions during the pandemic, the type of actions implemented, the stakeholders assisted, and whether the size of credit unions may affect their responses. Data were collected from the 100 largest credit unions from nine Canadian provinces and assessed through qualitative content analysis. Results show that Canadian credit unions have implemented accommodative and proactive approaches when addressing COVID‐19, through more operational than financial actions directed to their clients and employees,

SUBMITTER: Al‐Zyoud H 

PROVIDER: S-EPMC9111486 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature