Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.

ABSTRACT: The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purch

SUBMITTER: Tyrvainen O 

PROVIDER: S-EPMC9117166 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature