Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve.

ABSTRACT: Privacy concerns are a key predictor of information sharing, yet some critical issues remain unclear. Based on social capital theory, this study argues that the relationship between privacy concerns and information sharing is a U-shaped curve. Users with privacy concerns would not share their private information; however, such users would eventually share their information as long as they trust the website and its members. Furthermore, this study provides a contingency perspective, suggesting that the curvilinear relationship between privacy concerns and information sharing varies with the system evaluation perception and personal motivation levels. The results show that at a high level of system evaluation, the relationship between privacy concerns squared and information sharing is non-s

SUBMITTER: Hsu CL 

PROVIDER: S-EPMC9128837 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature