Determinants of Proactive Low-Carbon Consumption Behaviors: Insights from Urban Residents in Eastern China.

ABSTRACT: Proactive low-carbon consumption behaviors (PLCBs) are crucial to achieving carbon neutrality and identifying motivations for PLCBs is indispensable to changing individual consumption patterns. This study establishes a model by incorporating individual-group-level factors with psychological empowerment perception. The ordinary least-squares regression model was applied to identify the influencing factors of PLCBs with data collected from 1732 urban residents in eastern China. Results show that PLCBs are positively influenced by normative internalization, learning capacity, symbol concern, expertise level, and an environmentalism culture. In particular, the effect of learning capacity is the largest, with an influence coefficient of 0.271. A negative impact is ob

SUBMITTER: Cheng X 

PROVIDER: S-EPMC9141223 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature