An Online Experiment of NHS Information Framing on Mothers' Vaccination Intention of Children against COVID-19.

ABSTRACT: Children under the age of 5, will likely all be offered vaccination against SARS-CoV-2 soon. Parental concerns over vaccination of children are long standing and could impede the success of a vaccination campaign. In the UK, a trusted source to inform vaccination choices is the NHS website. Here we used a randomized controlled experiment of framing effects in NHS information content for COVID-19 and flu with 550 mothers under the age of 5. We compared both vaccination offers following two commonly used frames in vaccination informational campaigns: alerting to the risks of no vaccination for the child itself vs. those in their community. We find that vaccination intention was twice as high when risks to the child are emphasized, relative to risks to the community. Exploratory analyses sugg

SUBMITTER: Van Hoecke AL 

PROVIDER: S-EPMC9143012 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature