Socioeconomic disparities in outdoor branded advertising in San Francisco and Oakland, California.

ABSTRACT: Advertising exerts a powerful influence over consumer decision-making, and disproportionate marketing for unhealthy products may contribute to health inequities. The objective of this study was to examine socioeconomic and racial and ethnic disparities in outdoor branded advertising for products harmful to health in San Francisco and Oakland, CA. We collected cross-sectional data on outdoor advertising from 372 blocks with ≥ 1 residential or mixed-residential parcel in SF and Oakland in 2018-2019. Blocks were randomly sampled by city, land use, majority vs. non-majority Black and/or Hispanic composition, and upper and lower tertiles of household income. Advertisements were coded by product, healthfulness, and branding. Exposure variables were neighborhood household median income and percen

SUBMITTER: Zahid N 

PROVIDER: S-EPMC9152783 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature