#BingeDrinking-Using Social Media to Understand College Binge Drinking: Qualitative Study.

ABSTRACT:

Background

Hazardous drinking among college students persists, despite ongoing university alcohol education and alcohol intervention programs. College students often post comments or pictures of drinking episodes on social media platforms.

Objective

This study aimed to understand one university's student attitudes toward alcohol use by examining student posts about drinking on social media platforms and to identify opportunities to reduce alcohol-related harm and inform novel alcohol interventions.

Methods

We analyzed social media posts from 7 social media platforms using qualitative inductive coding based on grounded theory to identify the contexts of student drinking and the attitudes and behaviors of students and peers during drinking episodes. We reviewed publicly

SUBMITTER: Cirillo MN 

PROVIDER: S-EPMC9153908 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature