Digital Strategies to Accelerate Help-Seeking in Youth With Psychiatric Concerns in New York State.

ABSTRACT:

Background

Mental illness in transition age youth is common and treatment initiation is often delayed. Youth overwhelmingly report utilizing the Internet to gather information while psychiatric symptoms emerge, however, most are not yet ready to receive a referral to care, forestalling the established benefit of early intervention.

Methods

A digital outreach campaign and interactive online care navigation platform was developed and deployed in New York State on October 22, 2020. The campaign offers live connection to a peer or counselor, a self-assessment mental health quiz, and educational material all designed to promote help-seeking in youth and their allies.

Results

Between October 22, 2020 and July 31, 2021, the campaign resulted in 581,981 ad impressions, 16,665

SUBMITTER: Birnbaum ML 

PROVIDER: S-EPMC9157179 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature