Public attitudes towards sharing loyalty card data for academic health research: a qualitative study.

ABSTRACT:

Background

A growing number of studies show the potential of loyalty card data for use in health research. However, research into public perceptions of using this data is limited. This study aimed to investigate public attitudes towards donating loyalty card data for academic health research, and the safeguards the public would want to see implemented. The way in which participant attitudes varied according to whether loyalty card data would be used for either cancer or COVID-19 research was also examined.

Methods

Participants (N = 40) were recruited via Prolific Academic to take part in semi-structured telephone interviews, with questions focused on data sharing related to either COVID-19 or ovarian/bowel cancer as the proposed health condition to be researched. Content ana

SUBMITTER: Dolan EH 

PROVIDER: S-EPMC9171733 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature