Adults' Exposure to Unhealthy Food and Beverage Marketing: A Multi-Country Study in Australia, Canada, Mexico, the United Kingdom, and the United States.

ABSTRACT:

Background

Food marketing increases product appeal, purchasing, and consumption, using diverse strategies and locations to reach consumers.

Objectives

The aim of this study was to examine differences in adults' self-reported exposure to various marketing strategies (brand and licensed characters, celebrities, and sponsorship of sports and cultural events) and locations (television, radio, and digital media) across 5 countries: Australia, Canada, Mexico, the United Kingdom, and the United States.

Methods

We analyzed cross-sectional survey data on self-reported exposure to food marketing strategies and locations collected in 2018 by the International Food Policy Study. Participants (n = 21,678) aged ≥18 years completed an online survey. Exposures to unhealthy food marke

SUBMITTER: Nieto C 

PROVIDER: S-EPMC9188858 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature