A Tool to Guide Creation of Products for Risk Communications and Community Engagement (RCCE).

ABSTRACT: Using best practices to produce creative, relatable, contextualized health messaging contributes to effective risk communication. During emergency disasters, the landscape of mis- and dis-information demands strategic, collaborative approaches across all stakeholders particularly government and the media to ensure effective public messaging. However, tools for new RCCE practitioners and media agencies such as television producers and advertising firms to rapidly create effective RCCE products are currently not readily available. In response to concerns that vaccine hesitancy may become more evident once a significant proportion of the population had been reached, the Ministry of Communications and Information (MCI) in Singapore launched a public health music video on 2 May 2021, making hea

SUBMITTER: Tam WJ 

PROVIDER: S-EPMC9197119 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature