Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study.

ABSTRACT:

Objectives

In July 2020 the UK Government announced an intention to restrict advertisements for products high in fat, salt or sugar on live broadcast, catch-up and on-demand television before 21:00 hours; and paid for online advertising. As no other jurisdiction has implemented similar regulations, there is no empirical evidence about how they might perturb the food system. To guide the regulations' implementation and evaluation, we aimed to develop a concept map to hypothesise their potential consequences for the commercial food system, health and society.

Methods

We used adapted group concept mapping in four virtual workshops with food marketing and regulation experts across academia, civil society, government organisations, and industry (n=14), supported by Miro software.

SUBMITTER: Forde H 

PROVIDER: S-EPMC9207937 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature