Victim crisis communication strategy on digital media: A study of the COVID-19 pandemic.

ABSTRACT: The COVID-19 pandemic and the lockdown bore a devastating impact on organizations across the globe. In this crisis, organizations belonged to the victim cluster, with a low crisis responsibility. Nevertheless, organizations needed to strategize their crisis responses and communicate with stakeholders to reduce the threat to reputational capital and manage stakeholder reactions in the pandemic. In this paper, we studied organizational Twitter communication during the COVID-19 crisis through the lens of the situational crisis communication theory (SCCT). We analyzed 325,627 tweets collected from the Twitter pages of 464 organizations belonging to the Fortune 500 list. The Twitter data reflected organizational COVID-19 crisis response strategies and demonstrated organizational use of Twitter

SUBMITTER: Dhar S 

PROVIDER: S-EPMC9212564 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature