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ABSTRACT: Background
During global health crises such as the COVID-19 pandemic, rapid spread of misinformation on social media has occurred. The misinformation associated with COVID-19 has been analyzed, but little attention has been paid to developing a comprehensive analytical framework to study its spread on social media.Objective
We propose an elaboration likelihood model-based theoretical model to understand the persuasion process of COVID-19-related misinformation on social media.Methods
The proposed model incorporates the central route feature (content feature) and peripheral features (including creator authority, social proof, and emotion). The central-level COVID-19-related misinformation feature includes five topics: medical information, social issues and people's livelihoods, government response, epidemic spread, and international issues. First, we created a data set of COVID-19 pandemic-related misinformation based on fact-checking sources and a data set of posts that contained this misinformation on real-world social media. Based on the collected posts, we analyzed the dissemination patterns.Results
Our data set included 11,450 misinformation posts, with medical misinformation as the largest category (n=5359, 46.80%). Moreover, the results suggest that both the least (4660/11,301, 41.24%) and most (2320/11,301, 20.53%) active users are prone to sharing misinformation. Further, posts related to international topics that have the greatest chance of producing a profound and lasting impact on social media exhibited the highest distribution depth (maximum depth=14) and width (maximum width=2355). Additionally, 97.00% (2364/2437) of the spread was characterized by radiation dissemination.Conclusions
Our proposed model and findings could help to combat the spread of misinformation by detecting suspicious users and identifying propagation characteristics.
SUBMITTER: Zhao Y
PROVIDER: S-EPMC9217148 | biostudies-literature | 2022 Jun
REPOSITORIES: biostudies-literature
Zhao Yuehua Y Zhu Sicheng S Wan Qiang Q Li Tianyi T Zou Chun C Wang Hao H Deng Sanhong S
Journal of medical Internet research 20220620 6
<h4>Background</h4>During global health crises such as the COVID-19 pandemic, rapid spread of misinformation on social media has occurred. The misinformation associated with COVID-19 has been analyzed, but little attention has been paid to developing a comprehensive analytical framework to study its spread on social media.<h4>Objective</h4>We propose an elaboration likelihood model-based theoretical model to understand the persuasion process of COVID-19-related misinformation on social media.<h4 ...[more]