Marketing of sugar-sweetened children's drinks and parents' misperceptions about benefits for young children.

ABSTRACT: Despite expert recommendations, US parents often serve sugar-sweetened children's drinks, including sweetened fruit-flavoured drinks and toddler milks, to young children. This qualitative research explored parents' understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups in Washington, DC and Hartford, CT with parents of children (9-36 months) of diverse race/ethnicity and socioeconomic status (N = 50). Semistructured discussions elicited parents' responses to four concepts designed to correct common misperceptions about toddler milks and sweetened fruit-flavoured drinks (fruit drinks and flavoured waters) by providing information about drink ingred

SUBMITTER: Fleming-Milici F 

PROVIDER: S-EPMC9218304 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature