Ontology highlight
ABSTRACT:
SUBMITTER: Wen L
PROVIDER: S-EPMC9222334 | biostudies-literature | 2022
REPOSITORIES: biostudies-literature
Wen Luo L Jingjing Wang W Chen Wang W Luyu Sun S
Frontiers in psychology 20220609
According to the Culture Code Theory of Design, posters can be divided into strategy aspect, meaning aspect, and technical aspect. This study explored the impact of visual imagery on poster communication and effect focus on the meaning and technical aspects which directly related to the audiences. The visual imagery preference of ten public poster samples is collected from 40 participants by online questionnaire with the semantic differential method. The results show that the audience's visual i ...[more]