Tracking group identity through natural language within groups.

ABSTRACT: To what degree can we determine people's connections with groups through the language they use? In recent years, large archives of behavioral data from social media communities have become available to social scientists, opening the possibility of tracking naturally occurring group identity processes. A feature of most digital groups is that they rely exclusively on the written word. Across 3 studies, we developed and validated a language-based metric of group identity strength and demonstrated its potential in tracking identity processes in online communities. In Studies 1a-1c, 873 people wrote about their connections to various groups (country, college, or religion). A total of 2 language markers of group identity strength were found: high affiliation (more words like we, togetherness

SUBMITTER: Ashokkumar A 

PROVIDER: S-EPMC9229362 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature