Developing health and environmental warning messages about red meat: An online experiment.

ABSTRACT:

Introduction

The United States has among the highest per capita red meat consumption in the world. Reducing red meat consumption is crucial for minimizing the environmental impact of diets and improving health outcomes. Warning messages are effective for reducing purchases of products like sugary beverages but have not been developed for red meat. This study developed health and environmental warning messages about red meat and explored participants' reactions to these messages.

Methods

A national convenience sample of US red meat consumers (n = 1,199; mean age 45 years) completed an online survey in 2020 for this exploratory study. Participants were randomized to view a series of either health or environmental warning messages (between-subjects factor) about the risks assoc

SUBMITTER: Taillie LS 

PROVIDER: S-EPMC9231779 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature