Grounded Theory-Based User Needs Mining and Its Impact on APP Downloads: Exampled With WeChat APP.

ABSTRACT: Software development is an iterative process from designing to implementation, and to testing, in which product development staff should be closely integrated with users. Satisfying user needs effectively is often the pain point for developers. In order to alleviate this, this paper manages to establish the quantitative connection between users' online reviews and APP (Application Program) downloads. By analyzing user online comments, companies can dig out user needs and preferences. This could benefit them by making accurate market positioning of their APP products, and therefore iteratively innovating products based on user needs, which hopefully will increase the volume of APP downloads. This paper regards WeChat APP during 47 updates periods as the research object. Based on Grounded Th

SUBMITTER: Chen T 

PROVIDER: S-EPMC9237435 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature