Taking Decisions Too Seriously: Why Maximizers Often Get Mired in Choices.

ABSTRACT: Maximizing is a topic that has received significant attention from researchers and corporate organizations alike. Although extensive previous research has explored how maximizers behave in a decision scenario, a fundamental question remains about why they prefer a larger assortment regardless of whether the decisions are important or not. This study attempts to explore the underlying mechanism of this phenomenon. Four surveys were conducted, and participants from Mturk or Credamo online platforms were recruited (N = 922). The maximizing tendency was measured by either maximization scale or maximizing tendency scale, and perceived importance and preference for a large assortment were measured in different decision scenarios. Across four studies, we find that maximizers perceive the s

SUBMITTER: Luan M 

PROVIDER: S-EPMC9240276 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature