Market orientation and technological orientation in business services: The moderating role of organizational culture and human resources on performance.

ABSTRACT: Contemporary conditions of the functioning of enterprises mean that they are increasingly looking for opportunities to improve organizational performance in strategic management. Scientists are looking for optimal solutions, an appropriate combination of assets and resources, so the debate in the field of strategic orientations is still valid and gaining in importance. Several studies have explored the construct of market orientation, but few include technological orientation with the moderating effects of company assets. In the era of the highly competitive technology market, the area of technological business service providers are particularly interesting, but still undiscovered. This paper examines the effects of market orientation and technological orientation on organizational perform

SUBMITTER: Borodako K 

PROVIDER: S-EPMC9242498 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature