Source Credibility and the Information Quality Matter in Public Engagement on Social Networking Sites During the COVID-19 Crisis.

ABSTRACT: During the coronavirus disease 2019 (COVID-19) pandemic, people use social networking sites (SNSs) to seek social support, ease the move toward the social distance, and communicate and engage with one another. However, there is growing evidence that trustworthiness and quality of information can affect individuals' online engagement behaviors. This study proposes a theoretical model to test people's online engagement during the COVID-19 pandemic by applying the elaboration likelihood model (ELM). Through a questionnaire survey of 630 SNS users, the study examines whether and how source credibility and information quality affect people's online engagement during the COVID-19 pandemic. The model was tested using structural equation modeling. The findings show that source credibility and info

SUBMITTER: Shah Z 

PROVIDER: S-EPMC9243660 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature