The Correlation Analysis for New Media Internet Celebrity Economy in College Students' Entrepreneurial Values and Entrepreneurial Behavior.

ABSTRACT: Driven by the development of new media, the Internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. It has aroused warm attention on the network platform and provided a breakthrough for entrepreneurship for college students. This thesis aims to explore the influence of the Internet celebrity economy on college students' entrepreneurial values and entrepreneurial behavior. A questionnaire is conducted among students in two colleges in Xi'an. Moreover, a theoretical model is constructed according to the influence principle of entrepreneurial values on entrepreneurial behavior. The reliability and validity of the questionnaire data are analyzed, and the mediating and moderating effects are tested. The results of the questionnaire show th

SUBMITTER: Xiang Y 

PROVIDER: S-EPMC9244789 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature