Development of a rating scale for measuring resistance to persuasive health messages.

ABSTRACT:

Background

Pretesting is the key to understanding how the intended audience will react to the message. Resistant reactions affect message processing or can lead to undesirable boomerang effects. The objective of this study was to develop a rating scale for measuring active (reactance) and passive (disengagement) resistance to persuasive health messages.

Methods

Six candidate items (3 items for disengagement and 3 items for reactance) were generated based on literature review. A web-based survey was conducted among Japanese adults aged 25-64 years to verify the reliability and validity of the 6-item resistance scale. Participants were asked to rate one of the advance care planning (ACP) promotion messages. All scale items were scored on a 1-to-5 point Likert scale and they we

SUBMITTER: Suka M 

PROVIDER: S-EPMC9251622 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature