E-cigarette imagery in Netflix scripted television and movies popular among young adults: A content analysis.

ABSTRACT:

Introduction

Research is needed to understand the frequency of e-cigarette impressions in scripted television and movies, especially in scripted content with characters and storylines that may appeal to young adults. This study aimed to determine the extent of e-cigarette-related imagery and dialogue in Netflix content popular with young adults. We also determine the demographics and character qualities of actors shown holding e-cigarettes.

Methods

Nielsen ratings data were used to compile a list of the most popular Netflix original films and TV shows among U.S. viewers 18-24 years old between June 1, 2020, and May 31, 2021. We used a sample of 12 films and 113 TV episodes from 12 series. Three coders were trained to analyze a total of 101 h of content for the presence of e-

SUBMITTER: Allem JP 

PROVIDER: S-EPMC9253839 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature