Behavior Change Around an Online Health Awareness Campaign: A Causal Impact Study.

ABSTRACT: National Eating Disorders Association conducts a NEDAwareness week every year, during which it publishes content on social media and news aimed to raise awareness of eating disorders. Measuring the impact of these actions is vital for maximizing the effectiveness of such interventions. This study is an effort to empirically measure the change in behavior of users who engage with NEDAwareness content, and compare the detected changes between campaigns in two different years. We analyze a total of 35,895 tweets generated during two campaigns of NEDAwareness campaigns in 2019 and 2020. In order to assess the reach of each campaign, we consider the users participating in the campaigns and their number of followers, as well as retweeting engagement. We use the Linguistic Inquiry and Word Count

SUBMITTER: Suarez-Lledo V 

PROVIDER: S-EPMC9260224 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature