Are Lower-Strength Beers Gateways to Higher-Strength Beers? Time Series Analyses of Household Purchases from 64,280 British Households, 2015-2018.

ABSTRACT:

Aims

Buying and consuming no- (per cent alcohol by volume, ABV = 0.0%) and low- (ABV = >0.0% and ≤ 3.5%) alcohol beers could reduce alcohol consumption but only if they replace buying and drinking higher-strength beers. We assess whether buying new no- and low-alcohol beers increases or decreases British household purchases of same-branded higher strength beers.

Methods

Generalized linear models and interrupted time series analyses, using purchase data of 64,280 British households from Kantar Worldpanel's household shopping panel, 2015-2018. We investigate the extent to which the launch of six new no- and low-alcohol beers affected the likelihood and volume of purchases of same-branded higher-strength beers.

Results

Households that had never previously bought a same-b

SUBMITTER: Jane Llopis E 

PROVIDER: S-EPMC9270994 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature