How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India.

ABSTRACT:

Background

Behaviour change interventions targeting social norms are burgeoning, but researchers have little guidance on what they look like, and which components affect behaviour change. The Reduction in Anaemia through Normative Innovations (RANI) project designed an intervention to increase iron folic acid (IFA) consumption in Odisha, India.

Objective

This paper examines the effect of the intervention at midline to understand which components of the RANI intervention affect uptake.

Methods

Using a cluster randomised controlled design, we collected baseline data and midline data 6 months later from women of reproductive age in the control and treatment arms (n=3800) in Angul, Odisha, India. Using nested models, we analysed data from three different intervention comp

SUBMITTER: Sedlander E 

PROVIDER: S-EPMC9272109 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature