Stimulating Tourist Inspiration by Tourist Experience: The Moderating Role of Destination Familiarity

ABSTRACT: The tourist experience is a core indicator of destination management for the comprehensive evaluation of destination value. Tourist experience and tourist inspiration are important concepts in the stream of research on destination marketing and management. However, these relationships remained under-explored in the extant literature. This study examined the impact of tourist experience on tourist inspiration under the moderating impact of destination familiarity. To achieve the objective of this study, data were collected online from 622 Chinese tourists. We employed partial least squares structural equation modeling (PLS-SEM) to statistically analyze the gathered data. Findings show that four types of tourist experiences, namely education, esthetics, entertainment, and escapism, significa

SUBMITTER: Xue J 

PROVIDER: S-EPMC9284030 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature