Abdominal cancer symptoms: Evaluation of the impact of a regional public awareness campaign.

ABSTRACT:

Objective

A regional 'Be Clear on Cancer' (BCoC) campaign developed by Public Health England aimed to promote public awareness of key abdominal cancer symptoms in people aged 50 years and over.

Methods

Data were analysed for metrics at different stages in the patient care pathway including public awareness, GP attendance and referrals, to cancer diagnosis.

Results

There was significantly higher recognition of the BCoC abdominal campaign in the campaign region compared to the control area (Post Campaign/Control, n = 401/406; 35% vs. 24%, p < 0.05). The campaign significantly improved knowledge of 'bloating' as a symptom (p = 0.03) compared to pre-campaign levels. GP attendances for abdominal symptoms increased significantly by 5.8% (p = 0. 03), although the actual incr

SUBMITTER: Torrance N 

PROVIDER: S-EPMC9285941 | biostudies-literature | 2021 Nov

REPOSITORIES: biostudies-literature