Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge

ABSTRACT: The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region. This study collects data by conducting various unstructured interviews. In this study, we used a qualitative data acquisition technique. The results show that online advertising does not have a significant impact on customer satisfaction. However, when brand knowledge is included as a parameter, the correlation between online advertising and customer satisfaction increases. Online advertising is a new advertising tool used by most organizations. This manuscript helps practitioners choose better tools for online promotion and uses a variety of recognition techniques to improv

SUBMITTER: Salameh A 

PROVIDER: S-EPMC9286041 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature