Narrative communication regarding the Covid-19 vaccine: a thematic analysis of comments on Romanian official Facebook page "RO Vaccinare".

ABSTRACT: As of October 2021, Romania is one of the world's most affected countries by Covid-19 pandemic, and this occurs on the background of a very slow rate of vaccination. Drawing on the sociology of storytelling, this article highlights various narratives that make the vaccination campaign in Romania difficult. Based on a case study on Romanian official vaccination page "RO Vaccinare," a thematic analysis on six official narratives and subsequent 137 comments post on the official page highlighted both pro-vaccination narratives and anti-vaccination narratives. The two main narratives reflect different persuasive strategies, so the role of communication experts is vital in avoiding other further mis/disinformation. For example, pro-vaccination narratives repeatedly call for education as the most

SUBMITTER: Obreja DM 

PROVIDER: S-EPMC9289085 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature