Young adult preference analysis on the attributes of COVID-19 vaccine in the Philippines: A conjoint analysis approach.

ABSTRACT:

Objective

Vaccines are utilized to prevent the severity of illnesses like the COVID-19 virus. Currently, there are a lot of COVID-19 vaccines available in the market like Pfizer, Moderna, AstraZeneca, Johnson and Johnson, and Sinovac. This research aimed to analyze the preference on the existing vaccine attributes of COVID-19.

Study design

Specifically, this study considered 7 attributes such as cost, brand, recommendations, efficacy, side effects, vaccine type, and dose.

Methods

A conjoint analysis with orthogonal design was utilized and 865 respondents were participated.

Results

The result showed that consumers considered brand as the highest attribute, specifically Pfizer and Moderna among other brands. Moreover, the efficacy of 90% and higher were the prefe

SUBMITTER: Ong AKS 

PROVIDER: S-EPMC9293378 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature