Ontology highlight
ABSTRACT: Supplementary information
The online version contains supplementary material available at 10.1007/s12525-022-00571-x.
SUBMITTER: Toussaint PA
PROVIDER: S-EPMC9294841 | biostudies-literature | 2022 Jul
REPOSITORIES: biostudies-literature
Toussaint Philipp A PA Thiebes Scott S Schmidt-Kraepelin Manuel M Sunyaev Ali A
Electronic markets 20220718 3
Although consumers and experts often express concerns regarding the questionable business practices of direct-to-consumer (DTC) genetic testing services (e.g., reselling of consumers' genetic data), the DTC genetic testing market keeps expanding rapidly. We employ retail fairness as our theoretical lens to address this seeming paradox and conduct a discrete choice experiment with 16 attributes to better understand consumers' fairness perceptions of DTC genetic testing business models. Our result ...[more]